Deliverable 6.3: Set of policy recommendations for EU wide governance strategy for sustainable forest ecosystem service provisioning and financing

1 Introduction

1.1 Objectives of this report

This report is written in the context of InnoForESt project objective 4, which is to derive „policy and business recommendations for forest managers, policy-makers, businesses, and NGOs, from the local and regional to the national and EU level (…) for establishing, assessing and implementing innovative governance strategies, Payment mechanisms, business models and financing mechanisms for forest ecosystem services across Europe.“ (InnoForESt Grant Agreement, p. 130). It summarises relevant insights generated and lessons learned by the international, inter- and transdisciplinary and multi-actor based project consortium over the course of almost three years of research and real-world innovation development. Based on research results and systematically documented experiences, the report aims to formulate targeted policy and business recommendations and options for action for forest owners/managers, non-profit NGOs & associations, entrepreneurs, local, national and EU policy-makers, as well as scientists, on how they can use their position and resources to advance governance innovations for the sustainably provisioning and financing of FES.

While the actual outreach to specific target groups as well as the production of associated outreach materials is beyond this deliverable’s scope, it does provide the content necessary to produce and disseminate such materials. To this aim the report is structured in a way that allows selective reading: The main chapters ‘InnoForESt in Context’, ‘Materials and Methods’, ‘Targeted recommendations and options for action’, and ‘Concluding remarks’ provide the overall relevant information. The sub-chapters 2.1 to 2.6 can be read selectively. They present recommendations regarding stakeholder network development, facilitated innovation development, maintaining direct links to FES provision, and payment mechanisms for FES provision addressed specifically to the following actors:

• Forest owners and managers (chapter 2.1)
• NGOs & associations (chapter 2.2)
• Entrepreneurs (chapter 2.3)
• Local level policy-makers (chapter 2.4)
• National & EU level policy-makers (chapter 2.5)
• Scientist and research funding entities (chapter 2.6)

The annex contains supplemental information for each IR according to their primary FES governance innovation approach. They contain information regarding the development of their respective stakeholder networks, innovative payment mechanisms, and their (potential) implications for forest management and FES provision at three points in time: before working with InnoForESt, after having worked with InnoForESt for almost three years, and finally the IRs’ visions for the future.

The annex further includes templates used in the context of an interactive session at a consortium meeting in 2019, which focused on the governance innovations (potential) impact on FES provision in the IRs and related recommendations to draw from the IRs’ and WPs’ insights. The templates are referenced in the text.

1.2 InnoForESt in Context

European forests provide numerous benefits to society, ranging from purifying air and water to conserving biodiversity, protection from landslides, floods and avalanches, to scenic beauty, recreational, educational and cultural settings, and tangible forest products like fuel, timber, woody biomass, but also edible mushrooms, berries, ornamental plants and many more. Yet, the continued availability of the various regulating, cultural and provisioning Forest Ecosystem Services (FES) is in jeopardy; European forests and the forestry sector are affected by global environmental problems, increasing urbanisation, industrialisation pressures, and market dynamics that prioritise provisioning above regulating and cultural FES. Forest owners are usually unable to generate revenues off the broader range of ecosystem services their forests provide, forcing them to base management decisions on marketable goods, mainly timber production.

At the same time, societal demand for often non-marketable cultural and regulating FES, such as recreation, biodiversity, water retention and carbon sequestration, continues to increase on public and private land. Currently, the provision of FES, particularly regulating and cultural FES in Europe, is largely facilitated through public land management. On public land, the opportunity costs incurred due to reduced timber sales are largely accepted. Different countries provide different policies, laws and regulations, administering forest and FES management also on private land, including some financial support programes for changes in private forest management such as compensating income lost due to e.g. nature conservation requirements. Still, existing strategies and initiatives at the European and pan-European level have not been able to effectively and sufficiently address the under-provision or under-valuation of regulating and cultural FES and the costs for their targeted management, especially in private forests. Established market mechanisms appear to provide insufficient incentives to realise this objective. As a result, demand for non-marketable FES continues to exceed its short-term economically viable supply, causing social costs and often one‐sided policy and forest management decisions.

Politically, there is an interest to increase private sector involvement in securing the provision of FES. This leads to the interest in researching “innovative governance mechanisms” that might improve this situation.

Roughly speaking, governance is about 1) who decides what the objectives of a certain decision like a management strategy or development approach are, what to do to pursue them, and with what means, 2) how those decisions are coordinated e.g. hierarchically, by networks or markets 3) who holds power, authority, and responsibility, e.g. individuals, businesses, organisations, and 4) who is (or should be) held accountable, e.g. for implementation and potential liabilities.

Governance mechanisms, especially environmental governance mechanisms, are consequently the ever-changing forms of social coordination in which any management decision, including those concerning FES, take place. Depending on the topic, a variety of actor groups are engaged in interdependent relationships and power relations. Simplistically, they come from three main but overlapping spheres: state, market, and civil society. These actors interact with one another in formal or informal ways with varying influence.

In general, these are multi-level interactions (i.e., local, national, international/global) with a broad variety of mutually influencing ‘rules of the game’ or governance modes ranging from hierarchical (like laws and regulations, but also dominance) to market-based (esp. income oriented, supply and demand driven) and cooperative/collective forms.

Against this background, InnoForESt’s objective has been to identify, analyze, and enhance innovative governance mechanisms targeting especially private market-based approaches that show potential to become alternative or complementary means to currently predominantly public efforts of securing FES provision and financing.

A number of on-going policy processes offer windows of opportunity to proactively foster the provision of FES – in particular regulating and cultural FES – though innovative governance mechanisms. First and foremost, the European Green Deal and associated strategies, particularly the EU Farm to Fork Strategy , the EU Biodiversity Strategy 2030 , the EU Climate Action , LULUCF , and the development of the EU Forest Strategy . Most of these initiatives emphasize forests’ role in sequestering carbon and biodiversity protection. Several mention the need for creating incentives for forest management to achieve these objectives – e.g. the EU Farm to Fork strategy explicitly states the need for compensation payments and an associated system of robust certification rules for carbon sequestration. Other EU policies also touch on forests’ role in carbon sequestration, such as the EU emissions trading system , or the EU Taxonomy for sustainable activity .

InnoForESt findings suggest that in addition to payments related to carbon sequestration or biodiversity conservation, there is value in targeted support for local level initiatives that aim to secure provision of these and other FES through network based approaches. The potential of these policy strategies to foster FES provision can only be realized if the goal of securing FES provision is integrated into existing and emerging governance and funding schemes. It should be addressed as an explicit objective that is pursued through targeted political steering and public support for private profit and non-profit business innovations. In this process, the focus should rest on securing in particular the full range of regulating FES, such as air and water quality, soil protection, flood and erosion control, biodiversity conservation as well as carbon sequestration.

The provision of FES is related to further policy initiatives, though not all reference forests and their potential as of yet. For example, the new bio-economy strategy is an action plan to develop a sustainable and circular bio-economy that serves Europe’s society, environment and economy. It is part of the Commission’s drive to boost jobs, growth and investment in the EU. It aims to improve and scale up the sustainable use of renewable resources to address global and local challenges such as climate change and sustainable development. The document states that in a world of finite biological resources and ecosystems, an innovation effort is needed to feed people, and provide them with clean water and energy. Yet the strategy mainly focuses on maritime and agricultural biomass, plastic recycling, converting and upcycling waste or transforming industrial by-products into bio-based fertilisers. Very little reference is made to the role and potential of forests in this domain.

Finally, widely established market-based instruments influencing the provision of FES include certification schemes for sustainable forest management; paramount are here the Programme for the Endorsement of Forest Certification (PEFC) and the Forest Stewardship Council (FSC). They are expected to secure, legitimise or even open new markets for timber from sustainably managed multifunctional forests and ideally provide price premiums. They are actively improving management practices of forest owners, which also directly address the provision of different regulatory and cultural FES. As of today, more public than private forests are covered by these certification schemes.

Given the different biogeographic and national legal and economic frame conditions of forestry within Europe it is not easy and often not supported to unify forest policy at European level. However, there are certain overarching notions which prevail throughout all forests of Europe; one being that forestry is one of the central sectors that serve a role in mitigating climate change and another promoting the societal and ecological value of non-marketable FES.

Although the importance of regulating and cultural FES is directly or indirectly recognised in most EU and national forest related policies, strategies and laws for Biodiversity conservation, Forest and the Forest based sector, and the Bioeconomy (see Primmer et al. 2018/D2.1), forest owners are generally hardly rewarded for their provision.

One prominent programme for supporting forest management for the provision of currently non-marketable FES is the Natura 2000 network payment, which provides lump-sum payments per hectare managed primarily for biodiversity conservation which is assumed to make up for “income forgone”. The programme shows achievements all over Europe, but much slower than scheduled, as in many cases these public compensation payments are not acknowledged to be equivalent to the income forest owners make managing the forest for harvestable timber, especially not in fertile forest stands.

Consequently, innovative governance mechanisms that better include private business-related approaches are sought to complement, upgrade or even supersede legal requirements and publicly funded FES development programs.

Local level initiatives throughout Europe are already working on new ways to align forest management and the development of forest-based products with the provision of all types of ecosystem services based on increasing and diversified societal demands. These initiatives are often driven by forest-related private business endeavors in combination with an inherent idealism to promote but also benefit from the appreciation and valuation of regional FES, alas with variable levels of success, economic sustainability and potential for replicability. Policy-makers on all levels are interested in options for action to better support these kinds of initiatives for the sustainable provision and financing, in particular of currently non-marketable FES.

The InnoForESt project – a Horizon 2020 European Innovation Action – has therefore been created to support enhanced coordination in policy making, and to facilitate the improvement, development and mainstreaming of policy and business innovations dealing with or affecting FES. This shall foster the sustainable and economically viable provision of a broad(er) range of FES across Europe, in particular those that lack market values but are of tremendous importance for societal wellbeing, i.e. cultural and regulating FES. For this endeavour, an inter- and transdisciplinary consortium has been formed by 16 institutional project partners from nine European countries to include about the same amount of scientists from different universities and research institutes on the one hand as well as practitioners from different fields and organisational affiliations on the other.

The scientists involved in this project represent a variety of disciplines. Their academic work has been organised in individual Work Packages (WPs), each with a particular thematic focus. The practitioners work in different capacities and represent, for example, NGOs, public administration, and private business engaged in local level initiatives related to FES provision and financing. Finally, some of the scientists are working very closely with or even for a practice partner organisation, taking on a kind of ‘hybrid’ role and acting as a liaison between academia and the implementation level.

From late 2017 to 2020, the InnoForESt consortium has accompanied and analyzed the experiences of six so-called ‘Innovation Regions’ (IRs) in their pursuit of developing innovative governance mechanisms that aim to secure the future provision and financing of FES. Located in seven European countries, the IRs vary with regards to the forest bio-geographical region, the particular (set of) FES in focus, and the innovative governance mechanism they pioneer to secure their future provision.

Nevertheless, each IR can be subsumed either under a primarily stakeholder network based approach and/or as focusing primarily on the development of a payment mechanism for FES provision (see also Table 1, more details on each IR’s FES related developments can be found in the Annex). Scientists and practitioners have worked together in what is referred to as ‘IR Teams’ and scientists have taken the role of facilitating, supporting, and analyzing the respective innovation development processes in the InnoForESt context.

1.3 Materials and Methods

This report is based on different types of primary and secondary sources, including project deliverables, project internal documents (see section ‘Documents’ below), as well as data gathered in the context of a project workshop on the topics of this report (see also sections ‘Survey’ and ‘Recommendations Workshop’). A first version of this report was compiled by WP6/FVA in July 2020 . Draft versions of it were shared with scientists who were working on relevant deliverables at the time of writing, to make this report as comprehensive as possible.

Further insights documented in deliverables due after July 2020 (see also list directly below) were then added between August and November 2020 by the respective authors before the report’s final submission.

1.3.1 Secondary Sources

Project documents, including draft versions of upcoming deliverables, which provide the foundations for this report are:

• InnoForESt Grant Agreement
• D2.1: Primmer, E., Orsi, F., Varumo, L., Krause, T., Geneletti, D., Brogaard, S., Loft, L., Meyer, C., Schleyer, C., Stegmaier, P., Aukes, E., Sorge, S., Grossmann, C., Maier, C., Sarvasova, Z., Kister, J. 2019. Mapping of forest ecosystem services and institutional frameworks (version v1.1).
• D2.2: Geneletti, D., Primmer, E., 2019: Institutional and Biophysical Maps of FES in Europe. https://syke.maps.arcgis.com/apps/webappviewer/index.html?id=e27ae600fad1451fa3ed4109ae309856.
• D2.3: Varumo, L., Primmer, E., Orsio, F., Geneletti, D., Krause, T., Brogaard, S., 2020. Inventory of innovation types and governance of innovation factors across European socio-economic conditions and institutions (delivered April 2020).
• D3.1: Sorge, S., Mann, C., 2019. Analysis framework for the governance of policy and business innovation types and conditions (delivered in October 2018, revised August 2019).
• D3.2: Kluvánková, T., Špaček, M., Sorge, S., Mann, C., Schleyer, C., 2020. Application summary of prototypes for ecosystem service governance modes – demonstrator (delivered January, 2020).
• D4.1: Sattler 2019. Mixed method matching analysis (delivered October 2019).
• D4.2: Aukes, E., Stegmaier, P., Schleyer, C., 2020. Set of reports on CINA workshop findings in case study regions, compiled for ongoing co-design and knowledge exchange (delivered April 2020).
• D4.3: Loft, L., Stegmaier, P., Aukes, E., Sorge, S., Schleyer, C., Klingler, M., Zoll, F., Kister, J., Mann, C. 2020. The emergence of governance innovations for the sustainable provision of European forest ecosystem services: A comparison of six innovation journeys (delivered October 2020)
• D5.1: Aukes, E., Stegmeier, P., Hernández-Morcillo, M. 2019. Interim Ecosystems Service Governance Navigator & Manual for its Use (delivered January 2019).
• D5.2: Schleyer, C., Kister, J., Klingler, M., Stegmaier, P. Aukes, E. 2018. Report on stakeholders’ visions, interests and concerns (revised version as of September 2019).
• D5.3: Aukes, E., Stegmeier, P., Schleyer, C., 2020. Final report on CTA [CINA] workshops for ecosystem service governance innovations: Lessons learned; (delivered 3. Dec 2020)
• D5.4: Schleyer, C., Kister, J., Klingler, 2020. Design on training events to develop innovation capacities and innovation knowledge.
• D5.5: Aukes, E., Stegmaier, P., & Hernández-Morcillo, M. (2020). Ecosystems Service Governance Navigator & Manual for its Use.
• D6.2: Maier, C., Grossmann, C. 2019. Interim Report on Replicability and Upscaling Potentials of Governance Innovations (favoring provisioning and financing of forest ecosystem services) (delivered July 2019).
• D6.4: Morand, S., Budniok, M., Grossmann, C.M., Maier, C., Chubb, L., Fox, M. 2020. Updated Communication Plan – provides the overall communication strategy of project results and recommendations (delivered Dec 2020)

1.3.2 Primary Sources

Findings documented in (draft versions) of the above listed project documents, served as the first basis for this report and for preparing a ‘Recommendations Workshop’ and a ‘Pre-Recommendations-Workshop Survey’. The results of these two primary sources served as additional important pillars to the writing of the present report.

Pre-Recommendations-Workshop-Survey
In April 2020, WP6-FVA organised a 1.5-day workshop with representatives of all WPs and most IR teams. Due to COVID-19 related travel restrictions, the workshop was held virtually. It served to reflect and discuss each WP’s contribution to the project’s overarching objective of securing the future provision and financing of FES with a strong focus on the practitioners’ perspective on the perceived impact on securing FES provision and financing in their individual IRs (see also ‘Recommendations Workshop’ below). In preparing the workshop, a pre-recommendations-workshop survey was launched within the project consortium. Work package representatives and IR teams were asked to respond in writing to specific questions related to the impact InnoForESt activities and outputs had in the IRs, which elements of the InnoForESt process are perceived as recommendable to other initiatives, as well as their conclusions which recommendations could be provided to policy and business representatives for securing the provision and financing of FES (see figure below for an overview of the questions asked). The responses generated valuable insights on numerous positive developments in the IRs, and the impact project activities and outputs have had in the IRs. However, responses to project overarching questions remained rather specific to particular WP or IR contexts, but provided a basis for a facilitated discussion among all project partners in a workshop setting. Findings from this survey and the workshop itself are the primary sources of information for the recommendations presented in this report. The questions asked build on a group work session during the annual project consortium meeting 2019. Teams of practitioners and scientists were tasked to discuss the implications of their InnoForESt related work on forest management and FES provision, and document results on a poster template. These included first thoughts on recommendations to policy-makers and practitioners. While too early for substantial results, the discussions sparked important discussions and reflections on InnoForESt related work (see annex for templates used in the workshop session).

‘Recommendations Workshop’
Throughout the project one main challenge was to provide for eye-level communication in an international, intercultural and transdisciplinary project, between scientists and practitioners working in different local contexts and languages. One important objective of the ‘recommendations workshop’ was to create a safe space for all 30 participants, where everyone would have the equal opportunity to contribute to the workshop and to share their point of views. To facilitate such collaborative, interactive setting, the WP6-FVA team incorporated Design Thinking Principles into the workshop concept: a problem-solving approach serving to “accomplish key strategic objectives, whether those objectives involve traditional business outcomes […] or social outcomes […]” (Liedtka et al. 2017, p. 8). It fosters the capability for innovation and reflection and supports the development of “more innovative and effective outcomes and processes that create better value for the stakeholders they serve and that make organisations more effective in meeting their missions” (ibid, p. 8), by engaging “stakeholders in co-creation” (ibid, p. 6).

Based on the pre-workshop survey the FVA team prepared several templates in GroupMap . GroupMap is an online tool for planning, brainstorming, reflecting, and documenting group discussions that mirror Design Thinking principles. It provides sets of different templates addressing the diverse needs connected to online meetings. Additionally, GroupMap offers a clear and appealing design which makes it easy to work with it – even for people who never used such online tools before.

The first part of the workshop was dedicated to a reflection of the main project activities and their impacts on IR developments. Both the template and the discussion were structured into four different parts: (1) Activities and their impact, (2) Suggestions for improvement, (3) ‘How to’ – a practitioner’s guide to ‘Do it Yourself’, and (4) How to ensure an impact on FES provision. The answers provided by WPs and IR teams in the preparatory pre-workshop-survey were integrated into the template – thus, they served as a starting point for the discussion and a reminder of the central topics. Prepared guiding questions helped keep discussions focused on the respective goal . This approach enabled a lively debate about the activities’ impact on local level initiatives in their efforts to secure FES provisioning and financing. A similar session aimed at a collective reflection on the impact and which of the InnoForEst outputs produced are especially recommendable for use outside/beyond and after the project.

The second part of the workshop focused on deriving common policy and business recommendations for the aforementioned six target groups (forest owners/managers, NGOs & associations, entrepreneurs, local, national and EU level policy-makers). All contributions were to be based on insights generated during the InnoForESt project. In preparation for the workshop, the FVA team developed a hypothetical description of a ‘Persona’ that represents each target group to be addressed. In Design Thinking, a Persona is a portrait of a fictive person.

In the case of the InnoForESt workshop, the Personas were designed by using information provided in the survey responses and by integrating further professional knowledge of the FVA team on likely perspectives of the different stakeholder groups. This approach resulted in a diverse set of characters, representing the needs and interests of forest owners/managers, non-profit NGOs, entrepreneurs, local, national and EU policy-makers, and scientists. Each Persona was introduced to the workshop participants with their FES-related interests and challenges, as well as resources available to them (see chapter 2). The discussion was guided by a set of questions tailored to the particular characteristics of each Persona. The group moderator ensured that the discussion of the targeted policy and business recommendations would directly be derived from the findings of and/or experiences made within InnoForESt. For this second part of the workshop, the participants were split into two groups. The smaller group size allowed for a more intense discussion with more room for everybody to share their own perspectives and thoughts. As the groups discussed two different Personas in parallel before switching personas, each working group had the chance to pick up on the recommendations developed by the former group and to elaborate them or to promote completely new ideas.

The results are documented in a Group Mind Map, another GroupMap template . Mind mapping is a technique to visualise and analyze ideas as well as to illustrate their connections in a clear manner. This process fosters analytical thinking and, at the same time, it allows for a creative thought process . This relates to the characteristic of Design Thinking of being possibility-driven and option-focused: it concentrates on “generating multiple options” (Liedtka, Salzman, Azer 2017, p. 6) and avoids to focus on “one particular solution” (ibid, p. 6). The Personas and the Group Mind Maps facilitated fruitful discussions and enhancements of the preliminary policy and business recommendations in a short period of time. Altogether, the methods and templates used during the workshop were considered as helpful tools with an attractive design which helped to organise a “well-structured” and “goal-orientated” workshop under challenging conditions due to COVID-19 (feedback by participants). The information collected during the survey and the workshop was complemented by direct communication and feedback from IR teams to the authors of this report.

2 Targeted recommendations and options for action

Three years of InnoForESt have sparked important developments in the IRs towards developing or improving innovative governance mechanisms that are expected to secure FES provision and financing. So far, all innovation developments are ongoing processes that may result in a self-sustaining, economically viable business and/or cooperation) model of FES provision and financing. The recommendations outlined below are therefore based on InnoForESt’s experiences initiating and supporting processes that show potential to reach the objective of self-sustaining business models for FES provision and financing.

Five overarching themes have emerged despite the variability in IRs’ local contexts, different FES-related objectives, and asynchronous developments during InnoForESt. Generally speaking, they relate to issues that demand consideration during the entire process of working towards an innovative governance mechanism for FES provision and financing. As such, they serve as the structuring backdrop to the target-group specific recommendations and options for action that follow. The project results suggest that all six targeted actor groups can contribute to securing FES provision and financing by catering to one of more of these overarching themes, or by addressing them through different means.

Maintaining Direct Link to FES Provision

Boosting governance innovations for the sustainable provision and financing of FES is the main aim of the project and its activities. While pursuing complex participatory stakeholder network building and governance innovation oriented processes it is important not to lose sight of the topical objective. FES are closely linked to a diversity of economic sectors, related to partially contradicting objectives, and associated stakeholders. Each of these connections can offer an opportunity for securing FES provision and financing. Maintaining the link to and continuously reflecting potential implications for FES provision and financing along the path of developing stakeholder networks, visions for the future and possible approaches is of fundamental importance for the innovation process. This entails including forest sector stakeholders from an early stage in any stakeholder network activities, particularly forest owners and managers. Gaining an understanding about the current supply and demand of various FES, possible customers willing to pay for (particular) FES, as well as opportunities and potential trade-offs associated with increasing the quantity and quality of FES-based (business) initiatives are key steps to maintain a focus on the objective.

In the further development of an innovative governance mechanism, monitoring changes in the quality and supply of relevant FES is important to understanding the impact of the new governance mechanism on the provision of different FES. As InnoForESt has shown, a governance innovation’s potential impacts on FES can vary significantly: it can be rather direct, such as in a compensation scheme funding forest restoration activities for biodiversity conservation, (i.e. IR FI); or indirect, such as a wood value chain that creates a market for regional hardwoods and thereby supports a forest conversion towards mixed species forest stands intended to enhance their resilience and biodiversity (i.e. IR AU). Likewise, there is a need to differentiate potential objectives a governance mechanism can have/pursue with respect to FES provision: as our IRs illustrate, the explicit aim or implicit effect can be to either maintain a current level of FES provision (e.g. IR SK) or to increase the quantity and or quality of FES provision (i.e. IRs DE, FI, IT).

Acknowledging this variability and formulating FES-related objectives accordingly are fundamental to developing effective governance mechanisms. Clearly formulated FES targets are also the basis for a monitoring of a governance mechanism’s FES impact in the long term (see Maier and Grossmann 2019/D6.2).

Monitoring is of particular importance because FES provision is linked to a number of different policy fields and economic sectors. Though, when integrating multiple objectives for mutual benefit, for example, FES provision and rural economic development, a close monitoring of effects on the supply of various FES is needed. InnoForESt has identified several links between the goal of sustainable provision of FES and rural development. The IR Austria, in the region of Eisenwurzen, for example, works towards building a regional forest-wood-value chain for the purpose of maintaining a vibrant rural economy. Some of the local businesses (plan to increasingly) process regionally sourced, autochthonous hardwood into innovative products. By creating a market for regional hardwood, the production and sale of these products on a larger scale has the potential to refinance forest management decisions that include forest conversions towards a mix of tree species, which in turn would lead to more biodiverse and climate resilient forests in the region. Thus, while rural development based on forest resource extraction does not automatically imply a positive impact on provision of regulating and/or cultural FES, it certainly has the potential to do so – if the non-tangible FES are given sufficient and timely consideration. Similar interrelated direct and indirect positive effects can be expected and need to be monitored in other fields, such as (nature-based) tourism or forest-related educational programmes.

As an attempt to embed the InnoForESt innovations in the larger EU biophysical and institutional context, an extensive mapping activity elaborated on the possibilities to identify regions with similar and with differing biophysical FES supply and as well as on the use policy analysis for the assessment of FES demand (see Box “Biophysical and Institutional Mapping”). The resulting datasets and maps were expected to contribute to an assessment of replication and upscaling potentials of the innovation examples (Maier and Grossmann 2019/D6.2, see also text box below).

Bringing diverse stakeholders together

The IRs involved in InnoForESt went through a systematic and comprehensive process of identifying and reaching out to stakeholders interested in the development of innovative FES-related business and governance models. In the first project year, InnoForESt scientists worked directly with IR practitioners to conduct a stakeholder analysis for each respective IR. The portfolio of methods used and the results were documented in Schleyer et al. 2018/D5.2.

IR practitioners reported benefiting greatly from the analysis as it:

• resulted in a better understanding of the spectrum of potential stakeholders, and their interests, including their openness towards innovative ideas.
• supported the decision to include/exclude certain stakeholders.
• facilitated a reflection of past stakeholder-related decisions that were made before the formal stakeholder analysis was conducted.

Several IR practitioners described the stakeholder analysis as an important step for the further development of their governance innovation that ultimately made their network building effort more effective and inclusive. While initiatives not involved in a research project may not have access to the same kind of conceptual and methodological support, InnoForESt will provide a practitioner-oriented brief manual which details the steps to take when conducting a stakeholder analysis (see Sattler 2019/D4.1, Aukes et al. 2020/D5.5).

Structured, Facilitated Stakeholder Network Building

After the systematic stakeholder identification, the IRs went through a structured stakeholder network building process aimed at collaboratively developing (further) a governance mechanism suitable to spark innovations. The respective regional processes were initiated and accompanied by a team of scientists. They followed a particular method called ‘Constructive Innovation Assessment’ (CINA), which is based on a scenario-based methodology previously developed for assessing newly emerging technologies called Constructive Technology Assessment (CTA). A key element of CINA is developing alternative scenarios for different governance innovations and engaging all relevant actors together at an early stage. It entails a series of workshops, which allows for a continuous innovation development. One or more workshops focus on innovation analysis and visioning, prototype development, and road-mapping (see also Aukes et al. 2020/D4.2, Aukes et al. 2019/D5.1).

Certain key elements of this process were deemed particularly important by practitioners and were considered recommendable to other initiatives pursuing their own governance innovation:

• Taking time; an effective stakeholder engagement process requires substantial amounts of time to accommodate identification of relevant stakeholders (see also paragraph above), as well as preparing, implementing, and following up on actual workshops and other meetings. If a series of meetings is implemented, leaving enough time to reflect on each event’s developments and results is crucial.
• Meeting in person and meeting regularly; in-person meetings with and among stakeholders are described as a valuable opportunity to get to know stakeholders, their perspectives, challenges and needs, and for exchanging ideas. Organising multiple workshops and other meetings enables a comprehensive collaborative process of developing a common vision for the initiative, but also offers valuable time spans for the IR practitioners and scientists to reflect on the workshop outcomes. A series of meetings also allows for the necessary flexibility in terms of accounting for – or even integrating – newly emerging issues, or including additional stakeholders into the process.
• Engaging external actors; several IRs invited external speakers, or hired external moderators for one or more of the workshops. Their involvement was reported to have been beneficial to the innovation process and for stakeholder engagement. Having an external speaker present on a topic local stakeholders are interested in has served as a ‘pull factor’, and is thought to have attracted more participants to the workshops. Further, they often presented ‘fresh’ ideas, best practices, but also insights on challenges and failures, which informed the (further) development of the governance innovation under scrutiny. External moderation of discussions is reported to have benefited the workshop’s quality and discussion results, too. Professional moderators have capacity, knowledge, and experience to plan and implement an effective workshop, or support non-professionals in their efforts. This includes providing practical guidance on tools, methods, and moderation techniques available to use in the workshop, for example, for structuring plenary discussions and group work, but also for documenting discussions and workshop outcomes in a non-academic, everyday language, as well as providing easy-to-follow guidance on workshop management to practitioners, including scheduling, timing, and reflecting on workshop outcomes.
• Context knowledge and trust: having continuity with regards to individuals involved in the network building processes and scenario development (see below) is essential. Those who have carried out preparatory research (e.g. stakeholder analysis etc.) and have built a level of trust through numerous discussions and meetings with stakeholders, play a key role in (CINA) workshops. They can contribute the familiarity with stakeholders and issues necessary for successful collaboration and mobilisation of workshop participants.

Facilitated Innovation Development

Innovation is a social process within given cultural, scientific, technological, political and continuously changing context. It is not a straight-forward, linear process that can be programmed or would lead to precisely defined results, but is often experienced or observed as open-ended. In order to achieve anything, managers and policy-makers “are to go with the flow – although we can learn to maneuver the innovation journey, we cannot control it” (van de Ven et al. 1999: 213).

Based on this insight, CINA orchestrated a set of workshops with a range of stakeholders for (1) Innovation analysis and visioning; (2) Prototype development, and (3) Roadmapping (Loft et al. 2020/D4.3, Schleyer et al. 2020/D5.4). One major element of the CINA workshops is the development of scenarios with stakeholders. Both the process of working together to develop them as well as their actual content – the scenarios themselves – were identified by practitioners as key elements of the overall innovation [development] process; scenarios enabled a strong identification of stakeholders with the IR’s goals, but also provided clear focal points for discussion and a goal for stakeholders to work towards during the workshops and other events and meetings. At the same time, developing scenarios – but also selecting and discarding them – enables finding stakeholders’ “sore spots”, as one IR practitioners put it, and thus helped to understand better what issues stakeholder are willing to negotiate, and which issues not.

Payment Mechanisms for FES Provision

The IRs involved in InnoForESt showcase a number of different approaches to funding FES provision: all actively address private economy mechanisms that contribute to securing the provision and financing of regulating and cultural FES. They range from crowdfunding (CZ: biodiversity), and sponsoring (SE), to communal forests and private enterprises involved in regional forest-wood value chains (SK, AT) and compensation (FI: biodiversity, DE: carbon emissions), and again others work with combinations thereof (IT).

The FES-related payment mechanisms and business models detected can be grouped into main three categories:

1. Compensation payment mechanisms for forest management offsetting negative ES footprints: Primarily direct payments for biodiversity conservation or carbon sequestration. Thus, forests no longer provide income (solely) based on their (timber) productivity, but rather through their ability to compensate for negative ecological and climate effects of other production processes elsewhere.
2. Value added in regional forest-wood-value chains from multi-FES oriented forest management: Timber production and processing of innovative wood-based products contributes to refinancing forest management decisions beyond provisioning FES.
3. Business models of other sectors dependent on forests and their FES as a backdrop.

So far, none of the IRs was yet able to establish a self-sufficient economically sustainable private market financing mechanism or business model for the provision of regulating and cultural FES. All developments are still ongoing and largely shaped by dynamic changes in context conditions, often being subject to policy changes. Most of the innovative payment mechanisms and business models currently implemented were found to be dependent – at least to some extent – on some form of public involvement, and are perceived to continue to do so in the future as well.

This public involvement can take different forms: for the documented compensation payment mechanisms, public entities are found to be intermediaries managing transactions between forest owners and customers willing to purchase offsets (FI); municipalities are one potential buyer of these forest ecosystem services, alongside companies. (FI); Municipalities also have the option to carry out the offset on their own public lands (FI) or the state forest administration provides public land for planting ‘climate forests’ by others and later maintains these reforestation sites (DE). Practitioners in CZ, FI conclude from their project experience that a government decision for obligatory compensation measures is needed to get compensation payment schemes well-functioning. Value-adding innovations in regional and diversified forest-wood-value chains are often supported by local public procurement (AT). Intersectoral innovative business models relying on forests and FES as a backdrop are currently designed and supported by non-profit organisations such as the tourism association (AT), educational organisations (SE), and non-profit NGOs, which again receive public funds. The objective to maintain forest–pastures with high levels of regulating and cultural FES plus related private business incentives in a mosaic of public-private land ownership (IT) hinges, among others, on the administrative capacity supporting stakeholder network building and on public funding being granted. All IRs and FES related innovation processes have reportedly benefited from public financial grants to non-profit NGOs and scientists providing goal-oriented systematic networking and methodological support within and beyond their local realm.

Legend: Assessment of relative importance of influencing factors: 1 = Strongly disagree; 2 = Disagree; 3 = Neither disagree nor agree; 4 = Agree; 5 = Strongly agree.

Source: InnoForESt Factor Assessment Survey in Kluvankova et al. 2020/D3.2

The following recommendations and options for action to develop functioning private, market oriented payment mechanisms for the provision of FES reflect one or more of the above described overarching themes; the role of each of the six targeted actor (groups) – forest owners and managers, NGOs, entrepreneurs, local policy-makers, national and EU policy-makers, scientists and entities funding future research – can play regarding any one of these themes depends on the actor group’s particular position, resources, and expertise (see also Table 2). They were written with the aim of concise recommendations that provide readers with all necessary information and hints to further information, independently of reading the entire report. A certain level of redundancy across the individual recommendations is a necessary trade-off to this “stand-alone approach”.

Legend:
X = InnoForESt has identified a potential role for this actor in the context of the respective overarching theme
(X) = perceived potential role without examples within InnoForESt
– = InnoForESt has not identified a role for this actor in the context of the respective overarching theme

2.1 Forest owners and managers

Forests across Europe are owned and managed by various types of forest owners, primarily public forest owners on national, state, communal, and local levels, as well as private forest owners, typically differentiated into large- and small-scale owners. Management activities are carried out either by the private owners themselves, co-operatives, contracted entrepreneurs, or – mainly on public land – the forest administration. The proportion of public vs. private, large vs. small forest ownership varies across Europe, as do forest types and management objectives. Nevertheless, forest owners do share similar challenges when it comes to financing the provision of FES. In brief, it is becoming increasingly difficult to generate profit based on the production and sale of timber due to unsustainable global markets for forest products, climate change, etc. At the same time, societal demands towards forests are growing and becoming more diverse, including for biodiversity conservation, recreational opportunities, and using forests as carbon sinks. Forests provide a range of FES and can be managed to provide a particular (set of) FES in greater quality and or quantity. Yet forest owners typically do not receive (sufficient) reimbursement or financial support especially for the regulating and cultural ecosystem services their forests provide, to incentivise management activities that would maintain or increase their supply (see Figure 1). As a result, despite high societal demand, many non-provisioning FES tend to be underprovided or even decrease because those able to provide them – forest owners and managers – thus far do not receive sufficient compensation.

Maintaining direct link to FES provision and financing

When collaborating with other stakeholders, forest owners and managers play a key role in making sure the link to forest management and FES provision and financing as well as other FES-related objectives are considered throughout the innovation development process. Recommendations include to:

• contribute your forest-related knowledge to discussions about FES provision and financing or their role as backdrop for other economic initiatives.
• collaborate with suitable organisations to assess the current supply and demand of FES in your region, and evaluate the quality and quantity of FES currently provided as well as the potential for improvements including necessary measures to take.
• request an assessment of any innovation process concerning the potential for improvements or potential negative impacts in quality and quantity including necessary monitoring measures to be taken.
• ensure that agreed upon objectives are clear in terms of their desired impact on FES provision, and that their implications for forest management and on (opportunity) costs are acknowledged. Governance innovation’s impact on FES can vary significantly. This entails continuously thinking through and voicing forest management implications and the expected or potential (positive and negative) impact on FES provision as innovative governance and business ideas are being developed.

In this context, forest owners and managers are further recommended to:

• Lobby for greater recognition of the broad range of FES their forests provide, particularly relating to regulating and cultural ecosystem services. This can be achieved, for example, by contacting organisations that represent forest owner’s interest at a policy level, or local political representatives to lobby for greater recognition of FES with other sectors.

Bringing diverse stakeholders together

Forest owners and managers are key actors when it comes to FES provision, yet – unless becoming a trans-sectoral entrepreneurs themselves – they are typically dependent on the collaboration with others to realise a financial return for the products and services their forests provide. First and foremost, they need support in identifying potential customers or buyers of FES, or a source of funding for changes in forest management. Getting to that point usually requires networking with various and diverse actors. One recommendation to forest owners is thus to reach out and discuss FES-related aims with:

• other like-minded forest owners
• already established initiatives aiming to sustain FES provision and financing
• local forest-related businesses
• local forest-/FES-related NGOs & associations
• local forest administration

Identifying and reaching out to other forest owners, as well as already established initiatives aiming to sustain FES provision and financing is a crucial first step. Groups of like-minded forest owners are more likely to be effective in their endeavor as they represent more forest land, thus more – and possibly more diverse – FES can have a greater impact on FES provision in a region, but are also better positioned to develop funding ideas together, spread the word, and lobby for their mission.

It is just as important to network with the “unusual suspect”: New potential partners to reach out to include non-forest actors, such as NGOs, academia, and/or or (local) businesses.

Reach out to and collaborate with, for example,

• NGOs with a focus on environmental and/or rural development issues
• Eco/nature-tourism services or entrepreneurs
• scientists from forestry and non-forestry fields

Any of such organisations may be able to support those forest owners and managers along the way of network building, who would not be able to accomplish this on their own. The necessary first steps include conducting a strategic and systematic stakeholder analysis, connecting with already existing initiatives and learning from their experience, actively identifying and reaching out to new, potentially FES-interested actors, and facilitating stakeholder network building processes locally (see also recommendations to these actors in sub-chapters 2.3, 2.4, 2.7 to get a sense of what they may be able to do for forest owners, as well as sections on “facilitated stakeholder network building” and “Maintaining direct link to FES provision and financing” in chapter 2).

Working towards new solutions for FES provision and financing may also mean placing existing forestry knowledge and expertise in a new context, for example to put forestry knowledge and machinery to use for forest restoration activities and rural development projects. Public forest administrations can benefit from reaching out to these actors as well, though they are also in a position to take an active role in advancing FES provision as a management goal among private forest owners. Large-scale forest owners, as well as public forest administrations may be able to initiate networking activities for example, among private forest owners, further interested landowners, local policy-makers, and other stakeholders. In addition, they can tap existing cross regional networks such as Pro Silva, EUSTAFOR, forest certification schemes (e.g. FSC or PEFC) etc., for networking activities. On the one hand, such extended forestry networks may offer opportunities to learn about FES-oriented initiatives elsewhere. On the other hand, when collaborating with actors outside the forestry sector, forest owners play a key role in making sure the link to forest management and FES provision is considered throughout. Strategic systematic stakeholder identification plays an important role in the success of stakeholder network building processes and related meetings. It is recommended to:

• Identify existing networks and get involved in existing forest-/FES-related networks (see also recommendations for NGOs & associations 2.3). The methods and tools for stakeholder analysis outlined in Sattler 2019/D4.1, Aukes et al. 2020/D4.2, Aukes et al. 2019/D5.1 can help guide this process. Even if existing networks do not yet address the provision and financing of FES directly, your active participation may spark a new line of thought and innovation processes.
• If no relevant networks exist, identify like-minded colleagues and cooperate with an organisation experienced in network building, such as NGOs, research organisations or specialised providers to build one. When doing so,
  • encourage a systematic and well-tested stakeholder identification and involvement process with an underlying concept (e.g. CINA, see Sattler 2019/D4.1, Aukes et al. 2019/D5.1 and Schleyer et al. 2018/D5.2 for more details on stakeholder identification and methods used in the InnoForESt context).

Structured, facilitated stakeholder network building

Working together toward a shared aim, mutual learning, and common achievements were identified as key helpful elements by practitioners in the strategic stakeholder network building. Alas, forest owners and forest managers were found to be unevenly represented in the different IR stakeholder networks and activities. Recommendations to forest owners and managers are to:

• work with experienced moderators to conduct workshop(s).
• (co-)organise and invite to a series of meetings, not only one, with different topics and objectives to continuously engage network members and – if need be, e.g. to fill gaps in knowledge – attract new stakeholders.
• encourage the use systematic and well-tested workshop designs to strengthen and activate your network (see Sattler 2019/D4.1, Aukes et al. 2020/D4.2, Aukes et al. 2019/D5.1 and Schleyer et al. 2018/D5.2 for more details on workshop methods used in InnoForESt).
• invite external speakers with presentations about attractive related issues and best practice examples to increase stakeholder participation and to inform discussions and decisions on options and scenarios.
• If you are an invitee, actively participate in the workshops and scenario development process. This presents an opportunity to contribute forestry knowledge to the discussions and help ensure a clear connection between the scenarios developed and FES provision and financing (see also next section).

Facilitated Innovation development

Promising innovation development processes for new products, services, and Payment mechanisms have been initiated or enhanced in InnoForESt’s IRs following the CINA workshop methodology. One major element of the series of CINA workshops is the collaborative development of scenarios with relevant stakeholders. Both, the process of trans-sectoral cooperation developing these scenarios as well as the actual content – the scenarios themselves – were identified as key helpful elements by practitioners in the overall innovation development process. Alas, forest owners and managers were found to be unevenly represented in the different IR networks and activities. Resulting recommendations to forest owners and managers are to

• work with experienced moderators from NGOS, academia, government entities, or professional providers to conduct workshop(s) (see also recommendations to these actors).
• encourage the use systematic and well-tested workshop designs fostering governance innovations; in InnoForESt, workshops followed the so-called CINA workshop method (See Sattler 2019/D4.1, Aukes et al. 2019/D5.1 for more detail).
• encourage and support moderating entities to use scenario-development method
  (see Aukes et al. 2020/D5.5 for more details).
• (suggest) external speakers to invite with presentations about topical issues related to particular scenarios to increase stakeholder participation.
• actively participate in and contribute to the scenario development process, whether as co-organiser or invitee. This presents an opportunity to contribute forestry knowledge to the discussions and help ensure a clear connection between the scenarios developed and FES provision and financing.

Payments for FES provision

Direct compensation schemes
The IRs in InnoForESt’s considering compensation schemes found those promoting regulating FES most promising. They are of particular interest to forest owners and managers who are looking to receive financial compensation for managing their forests for regulating FES. While none of these schemes have yet proven their economic sustainability in the long term, our findings do allow for preliminary conclusions and recommendations:

• Evaluate to what extent your forest and your forest management is suitable or adaptable to provide a balance of regulating, cultural, and provisioning FES. Partner with forest sector experts, academia, or NGOs to conduct such analyses.
• Learn about the design of promising voluntary compensation schemes, for example, by the Habitat Bank in Finland and Waldaktie in Germany (Aukes et al. 2020/D4.2, Maier and Grossmann 2019/D6.2).
• Use a scenario-method to decide which type of regulating and/or cultural FES you would like to intensify in your forest management scheme, and whom you would need as collaborator (see e.g. Aukes et al. 2020/D4.2, Aukes et al. 2019/D5.1).
• Look for and partner with NGOs implementing a voluntary compensation scheme for biodiversity, carbon sequestration or other FES to see whether you can participate (for example, by checking out this map https://sincereforests.eu/innovation/innovation-inventory-map/).
• research other ongoing initiatives involved in crowdfunding compensation payments for other types of land management oriented to preservation and restoration of ecosystem services in your region, federal state, or country, for example, (forest) species conservation, preservation of open cultural landscapes, and peatland restoration.

Indirect finances through timber-based value chain
Timber production and processing can contribute to securing regulating and cultural FES if certain conditions are met. For example, processing autochthonous hardwoods may support or even trigger forest conversion into more resilient mixed forests, while also supporting rural economic development. Hence it is recommendable to

• analyze the role timber production, certain timber species, and product development, in particular with autochthonous hardwoods, can play in the larger context of FES provision.
• contact regional wood processing businesses to explore options for collaborating on a wood-based product that also benefits FES provision and financing.
• gather information about ongoing rural development programs involving wood processing or forestry to identify options for getting involved.

Income from non-sectoral economic activities based on FES
Other mechanisms analysed in InnoForESt involved mainly working with tourism associations offering forest-based health and wellness experiences as well as private entities offering educational events in and about forests. While these offers have not yet provided (much) direct financial benefit to forest owners, they indicate a growing societal demand for such offers. Hence, there may be economic opportunities for refinancing the provision of regulating and/or cultural FES for forest owners in the future.

Thus, the recommendations are to:

• consider the possibilities of providing forest-based health and educational offers, possibly in collaboration with other organisations, such as NGOs, tourism associations, or independent entrepreneurs in the outdoor recreation sector.
• negotiate with FES-reliant service providers to receive a percentage of the revenue generated through activities taking place in your forest.
• collaborate with suitable organisations to assess the current supply and demand of FES in your region, as well as the potential for improvements in quality and quantity including necessary measures to take.

2.2 Non-governmental organisations (NGO) & associations

Non-governmental (NGO) organisations were found to fulfil important intermediary functions that support diverse actors in developing new mechanisms to secure FES provision and financing at a local level. In addition, InnoForESt findings point to a role for NGOs and associations working to represent forest owners (e.g. EUSTAFOR for state forests, ELO for private forests) and other FES related interests (e.g. nature conservation, recreation) at the policy level in decision-making processes surrounding the future FES provision and financing. In particular organisations working in the field of rural economic development, but also nature conservation, climate change mitigation and resilience, education and others may find that the objective of FES provision and financing complements their core mission well and offers synergies. Because the roles NGOs and associations may fill in an FES governance innovation development process can be similar, and at times overlap, the recommendations below do not distinguish between the two types of organisations.

NGOs are able to provide different types of support and services, esp. in comparison to entrepreneurs or administrations, depending on the organisation’s profile and mission. In some cases, they can even be forest owners, and thus providers of FES themselves (See e.g. IR CZ in Aukes et al. 2020/D4.2, Maier and Grossmann 2019/D6.2). While the diversity of NGOs in terms of their size, scope, and mission cannot be covered here, recommendations can be differentiated to a certain extent. NGOs can support securing FES provision and financing either by integrating this objective into their mission, or by specialising in providing support for organisations and initiatives trying to do so such as conducting a stakeholder analysis to facilitate network building processes, contributing experience in non-profit engagement and financing, and providing subject-related consultation services.

The principal recommendation is to develop an understanding of how FES provision aligns with your organisation’s mission and what skills and resources you are able to contribute to an innovation development process that aims to secure FES provision and financing in the future. Based on InnoForESt’s experience, NGOs and associations are frequently well equipped to take an intermediary role and become active in network building processes as well as innovation development.

Maintaining direct link to FES provision and financing

Particularly NGOs active in the fields of rural development and nature conservation, but also those targeting climate change mitigation and resilience, may find that FES-related objectives fit well into their existing networks and mission and may ultimately result in win-win situations. As the innovation processes are found to be complex, stakeholder dependent, and often winding over longer time periods, it is important to consciously establish and maintain a direct link to FES provision and financing throughout the process. Based on InnoForESt’s experiences and insights, recommendations to NGOs are to:

• Reflect on existing and potential interconnections between your organisation’s own mission, your innovation related goals, and FES provision.
• within your stakeholder network, collaboratively develop ideas and scenarios for integrating the provision and financing of FES into ongoing efforts and innovation processes.
• Realise positive potentials through
  • a conscientious effort to include actors from the forest sector
  • continuous consideration of implications on forest management
  • expected positive but also potential undesirable impacts on FES

InnoForESt findings indicate that broadening an organisation’s mission to also directly address provision and financing of FES can be challenging (see Aukes et al. 2020/D4.2).

Another role and mission an NGO may thus take up is to provide FES-related consulting services to other NGOs, to (forest) practitioners, entrepreneurs, and other interested parties. To do so successfully, recommendations are to:

• cultivate in-depth expertise on both the ecological and socio-economic aspects of securing FES provision.
• work directly with other interested NGOs to identify potentials for integrating FES provision and financing into the organisation’s current mission.
• offer training and knowledge transfer addressing FES oriented forest management to interested forest owners, administrations, and associations.
• offer FES assessment and monitoring including:
  • quantity and quality of FES provided
  • the societal demand for particular FES
  • the economic opportunities associated with their provision
• support [preparatory measures for] participation of different stakeholders in existing certification schemes.
• build an information hub (virtual and in person) for interested parties on FES-related developments, including concise and digestible communications on:
  • policy level developments, for example, related to the EU Green Deal
  • best practice examples
  • upcoming events and excursions
  • check lists for decision taking processes
  • funding opportunities for FES-related trans-sectoral innovation and implementation projects

Bringing diverse stakeholders together

NGOs are found to often have diverse stakeholder networks spanning from local to national or international levels. InnoForEST has worked primarily on building local stakeholder networks to develop innovative governance mechanisms for FES provision and financing. Thus, the following recommendations apply primarily to similar efforts:

• Conduct a structured stakeholder identification process (see also Sattler 2019/D4.1, Aukes et al. 2019/D5.1,). Start with a systematic assessment of potentially relevant stakeholders considering cultural, economic, and historical aspects relating to your vision.
• Sketch a map of existing collaborations and active networks, projects and initiatives;
  identify which actors could become a driving force in the initiative, which could be interested, and which actors are currently missing in the network.
• Reach out to and engage all potentially relevant actors, particularly forest owners and managers. They are key figures as their land, influenced by their management decisions, is providing FES.
• Reach out to and collaborate with non-forest sector actors, who share an interest in FES provision and are able to contribute expertise, staff and or financial resources, to support the innovation development process:
  • other NGOs with a focus on environment, or rural development
  • eco/nature-tourism services or entrepreneurs
  • scientists from forestry and non-forestry fields, for example, from your nearest University or research station

Structured, facilitated stakeholder network building

InnoForESt’s experience indicates that a series of workshops with systematic and well-tested designs and an underlying clear concept can play an important role in the success of stakeholder network building processes and related meetings. It is recommended to:

• Use systematic and well-tested interactive workshop designs to strengthen and activate your network (e.g. CINA, see Sattler 2019/D4.1, Aukes et al. 2020/D4.2, Aukes et al. 2019/D5.1 for more details on workshop design and methods used in the InnoForESt context).
• organise and invite to a series of meetings, not only one, with different topics and objectives to continuously engage network members and continuously attract new stakeholders.
• moderate these meetings yourself or work with experienced moderators, e.g. from other NGOS, academia, or professional providers to do so.
• Invite external speakers with presentations about attractive issues related to your FES objectives to increase stakeholder participation and offer excursions on related topics. These incentives were found to attract more stakeholders to participate and keep them interested and engaged in the innovation process.
• Include local actors with a long history and familiarity with the issues at hand and the stakeholders involved. Involve them in preparatory steps such as stakeholder analysis and workshop planning. Having trusted actors involved throughout can be an asset to the network building process.

Facilitated Innovation development

Promising innovation development processes for new products, services, and payment mechanisms have been initiated or enhanced in InnoForESt’s Innovation regions following the CINA workshop methodology. One major element of the series of CINA workshops is the collaborative development of scenarios with relevant stakeholders. Both, the process of trans-sectoral cooperation as well as the actual output – the scenarios themselves – were identified as a key helpful element by practitioners in the overall innovation development process. The recommendations to NGOs acting as intermediaries or moderators of innovation development processes for FES provision and financing include:

• perform the whole series of CINA workshops to activate your network toward innovation development (see Aukes et al. 2020/D4.2, Aukes et al. 2019/D5.1, Aukes et al.2020/D5.5) for more details on workshop design and methods used in the InnoForESt context).
• if restricted to perform only one strategic innovation workshop, choose the one preparing and organising the collaborative development of scenarios with relevant stakeholders (see Sattler 2019/D4.1, Aukes et al. 2019/D5.1).
• work with experienced moderators from NGOS, academia or government entities to implement the workshop(s) (see also recommendations to these actors).
• encourage and support moderating entities to use the scenario-development method
  (see Sattler 2019/D4.1, Aukes et al. 2019/D5.1, for more details).
• Invite external speakers with presentations about topical issues to increase stakeholder participation.
• encourage active participation by a diversity of stakeholders in the scenario development process. This process is an important opportunity to ensure a clear connection between the scenarios developed and FES provision and financing (see also next section).

Payment mechanism for FES provision

Direct compensation schemes
The FES found most attractive for direct compensation schemes were related to biodiversity conservation and carbon offsetting. Several IRs involved in InnoForESt have focused on the sale of voluntary certificates for the provision of these FES (CZ/SK, FI, DE). Exemplary schemes initiated before InnoForESt have had some success at securing the provision of FES in their particular region, but they have not yet been economically viable long term (CZ/SK, DE). Other elaborated compensation schemes developed accompanying administrative management concepts (FI), but were not yet able to contractually engage private parties on both sides (funders and providers of regulating FES oriented forest management). In all cases it is concluded that direct FES compensation schemes depend on existing supportive national policy or future policy changes. Given suitable conditions, direct compensation schemes may become a key tool for securing FES provision. Therefore, NGOs interested in developing a payment mechanism are recommended to:

• analyze the institutional setting forest management for FES is embedded in your particular country to understand the legal frame conditions for access to and management of FES and related business development, to allow for national and regional specificities and alternatives.
  InnoForESt has produced a virtual map visualising the political strategies and institutional environment influencing FES in many European countries. This may be a first starting point for exploration of institutional frame conditions assess the current supply and demand for different FES in your region to make an informed decision which FES to focus on; possibly cooperate with academia, other organisations and/or use well-tested methods to do so on your own.
• reach out to existing compensation schemes to learn about related forest management standards.
• identify and reach out to other initiatives with a similar objective to benefit from their experience and lessons learned, for example, regarding the price setting and transaction management.
• collaborate with forest owners and potential buyers to select and adapt a suitable existing, or design and develop a new voluntary payment scheme (see Sattler 2019/D4.1, Schleyer et al. 2018/D5.2, Aukes et al. 2020/D5.5 for for information on workshop design and methods, see Aukes et al. 2020/D4.2 for information on the Habitat Bank in IR FI)
• identify and reach out to forest owners and potential buyers willing to participate in a voluntary compensation scheme.
• for larger contracts consider
  • public – private partnerships, for example, municipalities as buyers of FES certificates as much as
  • private-private partnerships with larger companies and individual or groups of forest owners
  • long term contracts with options to step out
• for crowdfunding concepts consider
  • addressing local people and institutions as well as
  • visitors/tourists
  • short term certificates (e.g., 1 year) with institutionalised offers of extension, for example, subscriptions with automatic extension until it is cancelled or formalised regular invitation to rebuy the certificate

The sections on IRs DE, CZ, FI in Aukes et al. 2020/D4.2 and Maier and Grossmann 2019/D6.2 offer insights on their compensation schemes. Once established, non-profit NGOs are well equipped to manage a voluntary compensation scheme, i.e. marketing it and actively managing transactions between providers and buyers of voluntary FES certificates as part of a (voluntary) compensation scheme.

Indirect finances from timber-based value chain
Strengthening timber-based value chains has long been an objective of rural development organisations. Integrating FES provision into this mission is possible when the forest management the value chain is based on, has a proven positive effect on FES provision. NGOS working in the field of rural development are recommended to explore options of integrating FES objectives into their mission. As illustrated by InnoForESt experience, it is crucial to critically reflect on a timber-based value chain in FES provision (see also ‘Maintaining a link to FES’).

Income from non-sectoral economic activities based on FES
FES can serve as a backdrop to a number of economic activities such as educational or recreational activities offered in the forest. Nevertheless, the revenue generated can help cover NGOs operating costs while raising awareness of their mission. Examples include educational tours through the forest, accommodation offered to tourists in the forest, and recreational activities such as forest bathing. Promising examples found during InnoForESt are acknowledged to contribute to job creation, new income opportunities and rural development. Alas, they were not found to directly redirect part of their income to forest managers to secure the continued provision and financing of FES. NGOs are therefore recommended to:

• assess the demand for FES-based activities and develop a corresponding offer to meet the demand.
• involve the forest owners on whose land these activities are going to take place from the very beginning.
• come to an agreement with forest owners about the use of the forest and division of the revenue generated.

Consider applying for financial support of your activities with public and private donors and programs that fund rural development and FES related projects such as LEADER, INTERREG, together with your stakeholders. Finally, NGOs are recommended to

• apply for public funding in related programs to finance the suggested activities together with suitable partners and consortia.
• use their networks and connections to policy-makers for the purpose of lobbying for greater recognition of the need to support efforts aiming to secure FES provision and financing.

2.3 Non-sectoral Entrepreneurs

Entrepreneurs from in- and outside the forest sector are key figures of interest when looking for innovative private market mechanisms to secure FES provision and financing. In this section, we address mainly entrepreneurs from outside the forest sector. Forest owners and managers have been addressed as a targeted actor group of their own; nevertheless, they may benefit from additional information provided here if they choose to act as entrepreneurs.

As demand for forest-based offers is growing, opportunities for entrepreneurs to develop new business model opportunities are increasing as well. However, InnoForESt findings suggest that developing a sustainable private business model around FES provision is challenging. They further indicate that there is a need to differentiate between business activities that may contribute to the future FES provision rather directly, and others that rely on FES as a backdrop without contributing to securing their future provision. For example, innovative products made of autochthonous hardwood – a provisioning FES – rely on a forest management that also fosters regulating FES – in this case (IR AU) enhancing forest biodiversity and climate resilience. Refinancing effects can occur if the business model (eventually) operates at a scale large enough to impact forest management decisions and generates additional revenue for forest owners. Other non-sectoral business models develop offers taking place in forests with FES as a backdrop, yet they do not contribute to financing their future provision by forest owners and managers.

Most innovative private business models analyzed in InnoForESt fit the latter category. They were designed either by non-profit organisations or public entities. Together with ‘their’ stakeholders they managed to create new jobs, new income opportunities for freelancers, or additional income opportunities for people already economically involved in regional forest-wood-value chains and tourism. The innovations include touristic offers based on experiencing the forest, such as educational tours, participation in tree planting and reforestation, but also health and culinary-oriented services, such as forest bathing and new FES-based consumables. So far, income generated through this type of activity is rarely shared with forest owners, the providers of FES, though it may complement a forest owners’ income if he or she is directly involved in providing the service, or received fees for using their forests for business activities conducted by others. In both cases it does not provide sufficient financial return to incentivise the enhancement of non-wood FES.

With increasing political support for FES provision – for example, in the form of obligatory compensation measures – the need for FES-related consulting and FES compensation certification schemes will increase. These services are currently, including in InnoForESt, performed by NGOs or scientists. Turning them into a profitable business is in large parts dependent on future political developments. They may increase demand and business opportunities related in particular to the above described consulting services and the management of compensation mechanisms. Entrepreneurs interested in engaging in these kinds of business activities are referred to the recommendations outlined for non-profit NGOs (see recommendation to NGOs).

The principal recommendation is to develop a clear vision of what you would like to achieve in terms of innovative approaches to FES provision and financing. Based on this vision the following five overarching themes should be addressed.

Maintaining direct link to FES provision and financing

For business models relying on FES as a backdrop, the contribution to their future maintenance is largely limited to raising awareness of their importance. New cooperation models and contracts are still to be developed together with forest owners to acknowledge their contribution to the new extra-sectoral business models and to contribute financially to the maintenance and enhancement of FES in the region.

For new products and business models within the regional wood-based value chain, market prices for the timber or wood based biomass should remunerate forest owners and managers for their FES provision.

To increase these potentials it is recommended to:

• include benefits of regional products from sustainable multi-functional forestry in marketing.
• highlight arguments of regional development.
• assure good quality for reasonable prices to be better able to compete with international markets.
• collaborate with forest owners and managers to understand what the envisioned business activities mean for forest management decisions.
• come to an agreement with forest owners about the use of their forest and division of revenue.

Bringing diverse stakeholders together

Aspiring entrepreneurs pursuing an FES-based business model are recommended to identify, reach out to and work together with potential:

• clients
  • private customers
  • municipalities and other organisations relevant for public procurement
• cooperation-partners
  • in the forest-based sector along the value chain
  • Tourism and recreation service providers
  • Producers of regional products
• mediating agents and network coordinators, for example,
  • NGOs with related missions, esp. rural development (see also recommendations to NGOs)
  • Tourism agencies for forest-based recreational and health offers
• forest owners and managers, given that forests are the backdrop of the envisioned activities
• relevant research institutes and scientists in product and service development

Structured, facilitated stakeholder network building

Entrepreneurs have not been identified as key players in structured facilitated stakeholder network building. We recommend that you inform yourself about existing related networks and facilitators (see stakeholder identification, and section addressing NGOs) and actively engage in these networks. Your vision may spark new and helpful co-operations in your region.

Facilitated innovation development

Entrepreneurs are key players in innovation development. Individuals and their companies were found to be very creative and resourceful. Most positive examples identified by InnoForESt were based on specific local frame conditions, very individual ventures, challenges, and intrinsic motivations. Entrepreneurs participating in InnoForEst reported benefiting directly or indirectly from structured facilitated innovation development provided by regional facilitators like local NGOs or InnoForESt as an international publicly funded and pro-active innovation project.

The potential for upscaling and direct replication of exemplary private business innovations was evaluated as limited, but a comparative assessment of existing frame conditions concerning the suitability for uptake and adaptation of general ideas and concepts in other regions and countries is considered a worthwhile endeavor.

When developing an FES-based business model, aspiring entrepreneurs are recommended to:

• research local institutional and ecological conditions surrounding FES, (See Primmer et al. 2018/D2.1 and Varumo et al. 2020/D2.3) including an assessment of the current supply and demand for different FES.
• follow a structured (product) innovation development process. The methods used in InnoForESt may serve as a navigator and manual for its use (Aukes et al. 2020/D5.5).
• identify FES-related networks and facilitators (see stakeholder identification and the section addressing NGOs) and actively engage in these networks to meet like-minded innovators, and potential partners. Also your vision may spark new innovation processes in your region.
• inform themselves about existing innovative FES based product and service developments in other countries and regions.
• asses their potential for uptake and adaptation to local frame conditions
• consider new niche and regional markets based on FES.
  • innovative products made of autochthonous timber species, esp. hardwoods
  • technical innovations for and revival of wood based traditional architecture
  • wood based constructions for public buildings
  • forest related (eco-)tourism, recreation, education, and health offers
• select and address specific customer groups (individuals and groups) for different offers such as:
  • public administration
  • families
  • schools (classes) and other educational institutions and tour operators
  • individual service oriented wellness and eco-tourists

Payment mechanisms for FES provision

Direct compensation schemes
The compensation schemes developed as part of InnoForESt consisted of voluntary contributions to offset biodiversity or carbon footprints. They were not set up to generate revenue.

Indirect finances from timber-based value chain
For new products and business models within the regional wood-based value chain, market prices for the timber or wood based biomass are expected to remunerate forest owners and managers for their FES provision. It is found to be not always the case. To increase the potential to increase income based directly on the provision and use of FES it is recommended to:

• include benefits of regional products from sustainable multi-functional forestry in marketing.
• highlight arguments of regional development.
• assure good quality for reasonable prices to be better able to compete with international markets.
• collaborate with forest owners and managers to understand what the envisioned business activities mean for forest management decisions.

Income from non-sectoral economic activities based on FES
For business models relying on FES as a backdrop, the contribution to their future maintenance is largely limited to raising awareness of their importance but do not directly ensure their continued provision and financing, such as educational or recreational activities offered in the forest. New co-operation models and contracts are still to be developed together with forest owners to acknowledge their contribution to the new extra-sectoral business models and to contribute financially to sustainable management of FES in the region.

To increase these potentials, it is recommended to:

• identify levels of supply and demand for particular FES in a region.
• research similar businesses to learn from their experiences.
• include benefits of regional FES from sustainable multi-functional forestry in marketing
• highlight arguments of regional development.
• collaborate with forest owners and managers to understand what the envisioned business activities mean for forest management decisions.
• come to an agreement with forest owners about the use of their forest and division of revenue.

2.4 Local-level policy-makers

Local policy-makers can take on different roles in the context of securing the future provision and financing of FES, including that of a network building facilitator, a forest owner providing FES, or a purchaser/ consumer of FES-based services and products. As demonstrated by InnoForESt’s IRs, local or regional administrations can even offer innovative FES-related services themselves, such as forest-based recreation (AT) or reforestation for carbon sequestration on publicly owned land (DE). Which of these roles are available to any one local policy-maker or which one is dominant depends in part on the particular municipality’s or community’s resources and socio-economic and natural environment.

Communities and municipalities frequently own and manage forest land themselves, which offers additional opportunities related to innovative governance for FES provision and financing (for more details see also recommendations to forest owners and managers).

The principal recommendation is to develop a clear vision of what you would like to achieve in terms of innovative approaches to FES provision and financing. Based on this vision the following five overarching themes should be addressed.

Maintaining direct link to FES provision and financing

Maintaining a clear connection between the innovative governance mechanism being developed and FES provision and financing is crucial. Doing so requires a continuous and conscientious consideration of the governance mechanisms (potential) impact on forest management and FES provision. Local policy-makers can contribute to this reflection by:

• encouraging forest sector stakeholders to participate, as they are well equipped to reflect the forest management and FES provision implications of the scenarios discussed.
• involving municipal forest experts in the innovation development process, if the community owns forest itself and has forest management staff.

Bringing diverse stakeholders together

Based on InnoForES’t experiences, local policy-makers are in a position to support stakeholder network building and innovation development processes by engaging in ongoing local level initiatives in a supportive role. Doing so may well benefit policy-makers in advancing their own (green) agenda, may offer new sources of funding and eventually contribute to the maintenance of FES in the area. Local policy-makers interested in using their position to support stakeholder network and innovation development processes in their communities are recommended to:

• facilitate stakeholder network building processes by offering meeting space or hiring financing a professional moderation service (see Aukes et al. 2020/D5.5 for information on methods for workshop design) to support local level initiatives in their innovation development process.
• support local initiatives in bringing diverse FES-related stakeholders together, for example, by approaching them directly and encouraging them to participate.
• attend meetings in person to show support and interest.

Structured, facilitated stakeholder network building

The experiences in the InnoForESt IRs has shown that local policy-makers can take an important supportive role in the network building processes. The recommendation is to

• take advantage and participate in ongoing stakeholder development processes and attend meetings and events in person to show support and interest; engaging that way may also result in a better understanding by local policy-makers of how to provide even more systematic support.
• encouraging the use of a systematic stakeholder analysis to inform local stakeholder network building (see Sattler 2019/D4.1 for details on methods, Aukes et al. 2020/D5.5)
• take advantage of existing networks to other policy-makers and communities/regions to invite external speakers on FES-related issues, best practice examples, or facilitate excursions to similar/relevant initiatives.
• support or initiate applications for funding, for example, in the context of research projects, rural development funds related to FES-oriented projects or else, which may offer access to a broader network and additional opportunities for network building.
• local policy makes can – through their local administration – also become an active, driving force in network building processes by taking the leading role in identifying and contacting relevant stakeholders, and organising and moderating stakeholder meetings (see Sattler 2019/D4.1).

Facilitated innovation development

One major element of the CINA workshop concept is the development of scenarios with stakeholders. Both the process of working to develop them as well as the actual output – the scenarios themselves – were identified as a key element by practitioners in the overall innovation development process. The recommendations to local policy-makers to support ongoing innovation development processes for FES provision and financing are:

• encourage the use of a systematic innovation development concept, such as CINA applied in InnoForESt (see Aukes et al. 2020/D5.5 for more details).
• take advantage and participate in ongoing innovation development processes and attend meetings and events in person to show support and interest and to learn more about the role of forests and FES in your realm.
• encourage active participation by a diversity of stakeholders in the scenario development process, including in particular forest owners and managers as this process is an important opportunity to ensure a clear connection between the scenarios developed and FES provision and financing (see also next section).
• support local initiatives in efforts to apply for funding through academia or rural development programs at national and EU levels that can support the innovation development process financially.
• if in a leading role, local policy-makers can – through their administration – take an active role in facilitating the innovation development process.

Communities and municipalities frequently own and manage forest land themselves, which offers additional opportunities the innovation development process, including offering public land for implementing innovative measures for FES provision, e.g. in the context of a test pilot or actual implementation of an innovative governance mechanism.

Payment mechanisms for FES provision

Local policy-makers can engage in different ways in each of the three business models, largely as ‘customers’ but sometimes also as providers.

Direct compensation schemes
Local policy-makers can support local (voluntary) compensations schemes for FES provision, for example, by:

• purchasing certificates, for example, (voluntarily) offsetting biodiversity or carbon footprints associated with municipal activities.
• supporting marketing strategies for local and touristic buyers of the certificates

Indirect finances from timber-based value chain
Local wood value chains can be one way to support FES provision and financing, if certain conditions are met (see IR Austria, next chapter 3). If such value chains exist locally, local policy-makers are recommended

• to support local forest-wood value chains that can be expected to have a positive impact on FES provision in the region through public procurement policies, i.e. purchasing wood products from businesses whose production also contributes to securing the provision of FES.
• Influencing local timber based business development in a way that part of the revenues refinance multi-functional forest management for other FES as well.

Income from non-sectoral economic activities based on FES

FES-based economic activities include activities such as recreational offers taking place in the forest (i.e. forest bathing) or educational programmes in and about the forest. While their direct and financial contribution to maintaining the future provision of FES is limited, societal demand for these types of offers is increasing. Thus, there are opportunities for local policy-makers to engage, for example, by:

• hiring staff or outsourcing offers for FES-based products and services in municipal forests such as recreational offers targeting tourists visiting the region or compensation certificates for biodiversity loss or carbon emission (see also IR experiences in Aukes et al. 2020/D4.2); some of the methods used in InnoForESt may aid the development of such ideas (see Sattler 2019/D4.1)

Lastly, policy-makers at all levels are able to use their position and associated networks to lobby for greater recognition of FES’s ecological and socio-economic benefits and for appropriate funding to secure their future provision.

2.5 National and EU-level policy-makers

InnoForESt findings indicate a key role for policy-makers at national and EU levels in securing the future provision and financing of FES.